Services · SEO
We Tackle SEO the Way We Run SEM
Most SEO is done backwards — write content, hope it ranks, count the traffic. We run it like a search campaign: find out where the demand actually is, segment it by what it’s worth, and make sure the pages that capture it convert at a higher rate. Same discipline, same tooling, one funnel with your paid search.
Demand Research
Find out where the demand is — before anything gets built
Every engagement starts with real search data, not hunches. Then we segment — the same way we tier keywords in a paid account.
Real search data
Volume, difficulty, and intent for every candidate keyword, pulled live.
Quick-win tiering
Low-difficulty, high-value terms sequenced first, so results show up while the compounding work builds.
Competitor gaps
The keywords your competitors rank for that you don’t, scored by opportunity.
Your own search data
Once Search Console is connected, we mine what you already almost rank for — the cheapest wins in SEO are usually already on your site.
Conversion-First Pages
Ranking is half the job — the page has to convert
Traffic that doesn’t convert is a vanity metric. Every page we build or fix is message-matched to the search that brought the visitor — the same ad-to-landing-page discipline we run in paid.
Message match
The page’s promise continues the search’s intent: headline, proof, and action all follow the query.
On-page fixes with rewrites
Audits that end in rewritten titles, metas, and headings — not just a list of problems.
One clear action per page
Conversion-focused structure, UX-scored on the pages that matter.
E-E-A-T signals
First-hand expertise, cited sources, and author trust — what Google’s quality systems actually reward.
Article-Led Content
Articles with a job to do
Article-led SEO is how rankings get won at scale — it’s how we did it at NetReputation. Every article starts from a data-grounded brief built on what actually ranks, is written to match a buying stage, and links toward a page that converts.
SERP-grounded briefs
Target length, headings, and questions pulled from the real top-10 results for the term.
Mapped to buying stages
Problem-aware feeders link up to comparison and service pages — every piece has a next step.
Senior-reviewed, verifier-gated
An operator signs off, and every number is checked against its source before publish.
Refresh included
Articles that almost rank get strengthened before new ones get written.
Google Business Profile
Business Profile cleanup — the fastest local win most businesses skip
For local searches, your Google Business Profile is your homepage. Most are half-filled and quietly wrong. We clean it up and keep it working: complete, consistent, and active — the signals the map pack rewards.
Full cleanup
Categories, services, photos, posts, and Q&A brought complete and current.
NAP & schema consistency
Your name, address, and phone matching across your site’s structured data and the directories that matter.
Reviews process
A repeatable way to earn reviews and answer them.
Ongoing upkeep
Profiles decay — ours stay maintained as part of the plan.
Tracking & Monitoring
Measured with tools we built — not screenshots from someone else’s
We built our own tracking stack, so your reporting isn’t a reseller PDF. Rankings tracked over time, your site watched daily, and every number checked against its source before you see it.
Keyword tracking
Your target terms tracked with our rank tracker: what moved up, what slipped, what dropped out.
Always-on site monitoring
Uptime, SSL, broken links, and page-speed drift checked daily, with alerts when something breaks.
Site audits on schedule
Full technical crawls that catch problems while they’re small.
Verified reporting
A verification gate checks every figure in your report against the raw data — if it can’t be traced, it doesn’t ship.
Proven discipline
This is the playbook from 15+ years in search: article-led SEO at NetReputation, the full-funnel strategy behind 370% revenue growth at Guaranteed Removals, and the segmentation discipline from $40M+/month in managed ad spend at Chango.
Want to see where your demand is?
A free audit maps what your customers actually search, where you stand today, and which pages could convert more of it.
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