Services · PPC
Pay-Per-Click That Spends Like It’s Your Own Money
Most accounts don’t fail for lack of budget — they fail because the budget is spread evenly across clicks that aren’t worth the same. We run paid search and display as one segmented system: every dollar weighted to the intent, audience, and moment most likely to turn into a sale.
Google & Microsoft Search
Search keyword targeting, built on intent — not volume
A keyword is only as valuable as the intent behind it. We tier your keywords by how ready the searcher is to buy, then put budget and bids where the buyers are — and keep the tire-kickers out with disciplined negative-keyword work.
Intent-tiered keywords
High-intent, ready-to-buy terms get priority bids; research-stage terms get a cheaper, nurture approach or get cut.
Match-type strategy
Deliberate use of exact, phrase, and broad — paired with smart bidding — so you reach real demand without paying for loosely related searches.
Negative-keyword discipline
Ongoing search-term mining strips out the irrelevant queries that quietly drain most accounts.
Ad-to-page alignment
Every keyword group points to an ad and a landing page that continue the exact promise of the search — the click’s reason to convert.
Bid strategy by segment
Budget rebalances toward the segments with the lowest cost-per-acquisition and the highest conversion rate.
Display & Demand Gen
Display advertising that targets people, not just placements
Display gets a bad reputation because it’s usually bought as cheap impressions sprayed across the web. We run it the opposite way: tightly audience-segmented, measured against real outcomes, and used where it actually moves buyers — building demand and staying in front of the people already considering you.
Audience targeting
In-market, custom-intent, and affinity audiences built from how your buyers actually behave — not broad demographics.
Placement & brand safety
Curated placements and exclusions so your brand shows up in the right context and your budget doesn’t fund junk inventory.
Creative that earns the click
Responsive display and Demand Gen creative tested for the message and offer that resonate, not just impressions served.
Full-funnel measurement
View-through and assisted conversions tracked honestly, so display gets credit where it earns it — and gets cut where it doesn’t.
Remarketing
Stay in front of the buyers who almost converted
The visitor who left without buying is your warmest audience. We sequence remarketing to where they are in the buying journey — not a blanket 30-day blast — so you re-engage them with the right message at the right moment.
Funnel-stage sequencing
Different messaging for someone who viewed a service page versus someone who started a form and stopped.
Frequency control
Enough presence to stay top-of-mind, capped before it tips into ad fatigue.
Cross-channel
Coordinated across search, display, and paid social so the story stays consistent.
Shopping & Performance Max
For ecommerce: feed-driven campaigns that defend margin
For retailers, the product feed is the campaign. We structure Shopping and Performance Max around your margins and best-sellers, so growth doesn’t come at the cost of profitability.
Feed optimization
Titles, attributes, and structure tuned so your products show for the searches that convert.
Margin-aware structure
Campaign and budget structure that protects your highest-margin products instead of chasing raw volume.
PMax with guardrails
Performance Max used with the controls and signals that keep it accountable, not a black box.
Measurement
Tracking you can act on — and trust
None of the above works if the data is wrong. Before we scale spend, we make sure every meaningful action is tracked accurately, so optimization decisions are built on reality, not noise.
Conversion tracking & attribution
Accurate, de-duplicated tracking of the actions that actually represent revenue.
CPA & ROAS by segment
You see overall performance and the segment breakdown behind it — so you know which audiences are pulling weight.
Monthly strategic recommendations
A written read on what changed, why, and what we’re doing next — not 40 vanity metrics.
Proven discipline
This is the same discipline behind $40M+/month in managed ad spend, a 25%+ ROAS lift through automated optimization at NetReputation, and $40M+/month programmatic management at Chango (acquired by Rubicon Project).
Want to see where your ad spend is leaking?
A free PPC audit shows exactly which segments, keywords, and placements are working — and which are quietly burning budget.
Get Your Free Audit