Pay-Per-Click Advertising
Google & Microsoft Ads segmented by buying intent — budget flows weekly to the audiences with the lowest CPA.
- Intent-segmented campaigns
- Conversion tracking & attribution
- Weekly optimization cycles
Data-driven SEM · SEO · PPC — Burlington, Ontario
We blend SEM and SEO into a sales-funnel-focused strategy — mapping what your customers search, grouping that intent into segments, and giving you a clearer picture of your CPA and how to lower it.
Built for law, finance, SaaS, dental & home services — serving Burlington, Hamilton, Oakville & Canada-wide.

What we do
We specialize in the search funnel — paid, organic, and the landing pages between them. Everything else supports that core.
Built around your business — strategy calls, not status updates. Real recommendations every month.
Google & Microsoft Ads segmented by buying intent — budget flows weekly to the audiences with the lowest CPA.
Win the keywords you’re paying $40 a click for.
Message-matched landing pages for every segment.
The Click Logic difference
Full audit of your account, competitors, and search demand before a dollar moves.
Same audit discipline used to reduce ad spend while lifting ROAS 25%+ at NetReputation.
Intent segments ranked by CPA potential, with channel and budget mapped to each.
Channel-planning framework that drove 370% revenue growth at Guaranteed Removals.
Precision targeting with message-matched landing pages at every touchpoint.
Built on $40M+/month programmatic management at Chango (acquired by Rubicon Project).
Weekly rebalancing toward the lowest-CPA segments. Reporting in minutes, not days.
Reporting automation cut analysis time 70% — more time optimizing, less time formatting.
Built on 15+ years of search marketing across SMB to enterprise budgets.
How we move faster
You work with one senior operator — not an agency floor of juniors. A custom AI toolchain does the grind: pulling reports, sifting search terms, flagging waste. The operator makes every call. That’s how one person delivers a team’s worth of account analysis.
A custom toolchain pulls reports, sifts search terms, and flags wasted spend — the repetitive account work that buries most agencies.
Nothing bids, budgets, or launches on its own. A senior operator reviews what the tooling surfaces and decides what actually changes in your account.
You work with one senior operator — not a floor of juniors. The tooling is what lets that one person deliver a team’s worth of analysis.
Interactive — try it
Drag the sliders. The model applies a 40% CPA-reduction pattern from intent-based budget rebalancing.
Illustrative model — actual results depend on your account, market, and conversion data. The audit tells you what's realistic.
Results & proof

Revenue growth for Guaranteed Removals through a full-funnel strategy across paid search, SEO, and content.
FAQ
PPC can generate qualified traffic and leads within the first week. Meaningful ROAS lift typically lands by week 6–8, once there is enough conversion data to optimize against — at NetReputation that discipline produced a 25%+ ROAS lift on managed accounts. SEO is a longer play: directional improvement in 60–90 days, compounding beyond month 3.
We recommend a 90-day initial engagement — long enough to audit, launch, gather meaningful performance data, and start optimizing. After that, month-to-month. No lock-in. The work justifies the retainer.
Budgets typically run 5–15% of revenue, depending on growth targets and how competitive your space is. On the media side, we recommend at least $1,500/mo in ad spend per channel so there is enough data to optimize against. We have managed budgets from $10K/mo SMB accounts to $1M+/mo Fortune 500 programmatic — the discipline scales.
You work directly with a senior operator — not a junior account manager running playbooks. That comes from 15+ years across SaaS, B2B, and B2C, including $40M+/month programmatic at Chango (acquired by Rubicon Project), 370% revenue growth at Guaranteed Removals, and 300% account growth at NetReputation. Flat fees, you own the accounts, and every recommendation is backed by your own data.
Likely yes — the hands-on experience spans SaaS, B2B services, e-commerce, local services, finance, retail, and technology, including Fortune 500 campaigns at Chango. But what matters more than the industry list is the methodology behind it: a repeatable, data-driven system we have built to find and fix the blockages in any sector’s sales funnel. That is what makes different industries succeed — the method transfers, not just category familiarity.
A live performance dashboard, updated daily (depending on your account’s reporting structure) — not a static monthly PDF. Plus a dashboard hub where your campaign goals and current status live, so you always have a clear view of where things stand and what we are driving toward, backed by a written set of strategic recommendations along the way.
Free marketing audit
What makes us different is our data-driven approach — combining search marketing with on-page optimization to improve your whole sales funnel. We don't just point out what's working; we pinpoint what's causing the blockages along the way. Get a free digital marketing audit and discover how we can help you achieve significant growth — let's build your success story together.